When was the Gucci GG Marmont introduced?

The GG Marmont line was introduced in 2016 under creative director Alessandro Michele. The Double G hardware draws on a 1970s Gucci design.

What is the quilting on the GG Marmont called?

The GG Marmont is quilted in a chevron pattern, known as matelassé. On the back, the quilting forms a heart.

What sizes does the GG Marmont come in?

The GG Marmont is made as a mini, small and medium shoulder bag, as well as a belt bag, camera bag, top handle bag and wallet on chain, among other styles.

Is the GG Marmont good for everyday use?

Yes. The small and medium shoulder bags are practical everyday sizes, and the soft leather is comfortable to carry. Chevron-quilted leather shows marks more readily than grained leather, so it benefits from careful handling.

Models

The Gucci GG Marmont

By the Encore Luxe specialists · Updated October 2026

The GG Marmont took a piece of Gucci's archive and made it feel entirely new. Introduced in 2016, it paired soft chevron-quilted leather with the house's Double G hardware, inspired by a 1970s design, and became one of the defining bags of its decade. This guide explains its design, the sizes and leathers you will meet, and how to care for one.

Key facts


Introduced	2016
Creative director	Alessandro Michele
Signature details	Double G hardware, chevron matelassé quilting, heart quilted on the back, chain strap
Common leathers	Matelassé calfskin; also velvet and seasonal materials
Hardware	Antique gold-tone; silver-tone and others on some versions
Styles	Mini, small and medium shoulder bags; belt bag, camera bag, top handle, wallet on chain and more

An archive design reimagined

The Double G, Gucci's interlocking initials, has appeared in different forms since the 1960s and 1970s. When Alessandro Michele became creative director in 2015, he looked deeply into Gucci's past and brought forward a 1970s version of the Double G as the hardware for a new line of bags, named after the Marmont hotel in Los Angeles, the Chateau Marmont. The GG Marmont was introduced in 2016 and became a modern signature.

Anatomy of a GG Marmont shoulder bag

Double G hardware: antique gold-toned, mounted on the flap.
Chevron quilting: soft matelassé leather quilted in a V-shaped pattern.
Heart: on the back of many styles, the quilting forms a heart, a characteristic Michele touch.
Chain strap: a sliding chain strap, worn on the shoulder or across the body.
Interior: lined, often in microfibre or suede-like material, with a slip pocket.
Flap: magnetic closure on most styles.

Styles and sizes

Mini: very small, for evening and essentials.
Small shoulder bag: the most familiar size; holds a phone, cards and keys.
Medium shoulder bag: roomier, for everyday use.
Belt bag, camera bag, top handle bag, wallet on chain: among the many styles that use the GG Marmont design.

We currently have a GG Marmont small shoulder bag in black matelassé. Each listing gives exact measurements.

Leathers and finishes

The GG Marmont is best known in matelassé calfskin, soft and supple with a slight sheen. It has also been made in velvet, with seasonal colourways and textured finishes. The antique gold-toned hardware is deliberately softened, with a vintage feel.

Wearing a GG Marmont

The sliding chain strap makes the GG Marmont versatile. Doubled, it sits on the shoulder; extended, it crosses the body. The small size is a natural everyday bag, while the mini suits evening.

Caring for a GG Marmont

Leather: the soft chevron-quilted leather shows marks and scratches more readily than grained leather. Handle with care and avoid rough surfaces.
Corners: the most likely place to show wear. Avoid setting the bag down on abrasive surfaces.
Hardware: wrap the Double G when storing so it does not scratch the leather.
Storage: lightly stuffed with acid-free paper, in its dust bag, away from direct light and heat.
Rain: keep the bag dry where possible, and blot gently with a soft cloth if it gets wet.
Chain: do not hang the bag by its chain for long periods, which can stretch the leather where the chain attaches.

Authentication

Every Gucci piece we offer is examined by our specialists, who check leather, quilting alignment, stitching, hardware, heat stamp and serial tag. Read how we authenticate Gucci.

Choosing a GG Marmont

Most clients choose between the small and the medium shoulder bag. The small is the more versatile: it carries a phone, cards, keys and a lipstick, and suits day and evening alike. The medium takes a little more and works as an everyday bag. Black matelassé with antique gold hardware is the classic combination, and the one most people reach for first; colours and velvet versions bring more personality. When looking at a pre-loved GG Marmont, the corners, the edge of the flap, the chain where it meets the leather and the Double G hardware are the places to check. Our listings describe each precisely, with photographs.

Encore Luxe is an independent retailer and is not affiliated with Gucci.

Questions we’re often asked

When was the Gucci GG Marmont introduced?: The GG Marmont line was introduced in 2016 under creative director Alessandro Michele. The Double G hardware draws on a 1970s Gucci design.
What is the quilting on the GG Marmont called?: The GG Marmont is quilted in a chevron pattern, known as matelassé. On the back, the quilting forms a heart.
What sizes does the GG Marmont come in?: The GG Marmont is made as a mini, small and medium shoulder bag, as well as a belt bag, camera bag, top handle bag and wallet on chain, among other styles.
Is the GG Marmont good for everyday use?: Yes. The small and medium shoulder bags are practical everyday sizes, and the soft leather is comfortable to carry. Chevron-quilted leather shows marks more readily than grained leather, so it benefits from careful handling.